San Francisco

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OUR STORY

At Steel & Lacquer, our journey began with inspiration and a desire to create something extraordinary. As seasoned professionals in the salon industry, co-founders Jarrod Ryan and Lena Garcia shared a vision for a high-end, luxury salon company with a casual, inviting atmosphere. Inspired by San Francisco's entrepreneurial spirit and vibrant tech community, they were driven to establish a space where young professionals could thrive.

Steel & Lacquer symbolizes the duality and strength at the heart of our salon. Lena’s love for the word "lacquer," which represents a glossy finish, and inspiration from the history of steel in America make our name reflect our commitment to providing a strong and polished experience.

Having worked side by side for 18 years, Jarrod and Lena started as associates in a training program and have since become leaders of a thriving salon company. Their partnership and dedication have cultivated a magical culture within Steel & Lacquer, emphasizing guest and team experiences. We take pride in creating a safe space where employees and guests can be vulnerable, authentic, and truly themselves.

At Steel & Lacquer, our mission is to go beyond beautiful hair—we’re here to build lasting relationships and bring a sense of belonging.

MISSION

We passionately unlock your inner muse, empowering you through bespoke experiences. Nestled in the heart of San Francisco, our inclusive haven fosters innovation and celebrates individuality. With a commitment to excellence, our skilled team curates a sanctuary where beauty and well-being converge. From cutting-edge styles to timeless elegance, we craft personalized art illuminating your essence.

VISION

We imagine a world where every individual embraces their unique spirit, transforming beauty into a personal journey of self-expression. As leaders in the industry, we’re dedicated to setting the standard for innovation and excellence. We create more than just styles—we craft experiences that inspire confidence and authenticity. Our salon encourages professionals and guests to explore their potential and celebrate uniqueness. We don’t just enhance beauty; we empower people to become their own art.

VALUES

PASSIONATE:

An unshakable belief that brings out light in others and joy in us.

GENUINE:

Being grounded in who we are and committed to sharing it.

ENCOURAGEMENT:

Uplifting one another’s true potential.

CONNECTION:

Relationships are built on mutual respect and compassion.

GROWTH:

Enjoyment of transforming what we think is possible.

OUR BEAUTY COMMITMENT

We take your beauty seriously. Our service providers receive extensive training on-site and at prestigious training academies. With our expertise and customized treatments, we’ll work together to achieve your beauty goals and create your desired experience. To ensure that we fully understand your needs, we offer a virtual consultation for all new guests. This is a no-obligation service; answer a few questions, and our Guest Service Expert team will contact you to schedule your reservation.

We have created a comprehensive list of services with starting prices to help you plan your salon visit according to your beauty needs and budget. Our service providers' career path at Steel + Lacquer is based on a Level Pricing and Compensation System, which means that our team members earn promotions based on the demand of their time and customer service standards. This system gives our guests many pricing choices to manage their beauty budget effectively.